Fit for Footprint

Design of logo, business card and flyer for Fit for FootprintL

Fit for Footprint asked for a sporty logo with a chic, slightly feminine look, to stand out in the (male) real estate world. A challenge; combine two almost contradictions – sporty and chic – to an unambigious style. Based on these criteria, Smit Grafische Vormgeving developed a modern logo with matching corporate identity.

Dark black and soft pink

A lot of black and white, reinforced with a soft pink tint. Black surfaces and white spaces for a sleek, clear design. Photography in grayscale for a classic style. Pink details for a contemporary, feminine twist. An italic letter in the logo for a quick, sporty look. This combination creates a striking image, matching the identity of Fit for Footprint.

About Fit for Footprint

Fit for Footprint is a business property philosophy that focuses on connecting organizations and their real estate, to get a better position in the market and attract more new talents.
More information about Fit for Footprint can be found on the website:

Distinctive with a squared business card

For the design of business card, we chose to stand out by creating a squared card. The front of the business cards is purely typographic, for a simple, no-nonsense look. The corporate image of Fit for Footprint is used on the back; a photo made in the heart of Eindhoven, where Fit for Footprint is located.

A flyer that stands out and creates recognition

To create recognisability, the corporate image is also added in the flyer. In addition, stock images that fit with this style and visual language were used. By creating patterns made out of footprints of ladies shoes, the feminine touch of Fit for Footprint is presented in a subtle way.

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